Monday, August 14, 2006

Ralph Lauren Joins the Hotel Bandwagon

Lauren of Nature
DONATELLA VERSACE did it. Bulgari are about to do it. And now style legend Ralph Lauren is planning to join the fashion hotel bandwagon. The white haired designer is currently putting together plans to move his international company into the hotel industry, and allow his fans the chance to take their holidays in true style. The designer hotel fad was originally kicked off by Donatella Versace, who opened the suitably extravagant Palazzo Versace on Australia’s Gold Coast last December. Bulgari followed suit by hooking up with US hotel group Marriott and promising to scatter their own version of the high fashion hotel all over the world over the next five years. But for Lauren, it is still very early days. “He just had the idea,” says an eager rep. “It would be really amazing if it comes off but really it has hardly even got to the planning stages yet.”

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